A new brand positioning for Bankwest with a series of fun animated characters demonstrating the range of their product and services, including the Halo payment ring. In the first weeks of the campaign there has been an increase of enquires for the ring from 30 a day to over 300.
Results of Bankwest Halo Campaign:
930% Increase in Sizing Kits Ordered
440% Increase in Rings ordered
1,210 Transaction Accounts opened
Game of Phones is an integrated brand campaign that plays off the popular TV series Game of Thrones. Players were challenged to hunt for and then steal almost $200,000 worth of prizes via a location based app game that saw live interaction between tens of thousands of people on the streets of Australia. The ultimate winner was rewarded with a $50,000 VIP holiday. The game was not endorsed or affiliated with the HBO TV series, but players were encouraged to be as cunning and treacherous as its characters.
Cannes Bronze Lion
Spikes Asia Bronze
Mobile Marketing Awards Gold
PR Week Asia Silver
The Internationalist NY Gold
APMA Star Awards Gold
Virgin Mobile is outspent by rivals 20 to 1. So they often look to social media as a cost effective way of building and sharing the brand.
We knew how irritating brand sponsored posts had become, so we decided to do something completely different in the social space - Build brand loyalty by changing a silly mobile habit into something much better.
Introducing #mealforameal - the first service that turns people’s food pics into actual meals for those in need. First we partnered with Oz Harvest to provide our meals. We then set up our hashtag and went about sharing via social media, PR and advertising. For every pic uploaded to Facebook, Twitter and Instagram with our hashtag we then provided one meal for someone less fortunate.
Awards:
Cannes Lions | Finalist Mobile
Clio Silver | Branded Content
Clio Finalist | Public Relations
LIAA Finalist | Digital - Use of social media
LIAA Finalist | Digital - Utilities
Spikes Silver PR | Use of social in a PR campaign
Spikes Bronze Mobile | Social for mobile
Spikes Bronze Mobile | Integrated mobile campaign
Spikes Bronze Promo & Activation | Best use of social
Spikes Finalist Promo & Activation | Best use of digital
Spikes Finalist Digital | Consumer services
Spikes Finalist Digital | User generated content
Spikes Finalist Digital | Integrated multi platform campaign
Spikes Finalist Media | Social platforms
Spikes Finalist Media | Commercial public services
One Show Finalist | Branded Ent - Mobile
One Show Finalist | Branded Ent - Co-Promotion
One Show Finalist | Direct - Mobile
Webbys Nominee | Social: Public service
AWARD Bronze | Online promotion
AWARD Bronze | Direct response promo
AWARD Finalist | Social media
AWARD Finalist | Digital campaigns
New York Festivals | Finalist - Direct
New York Festivals | Finalist - Branded content
Helga's new brand positioning bought to life by three touching stories has seen uplift in sales and a stronger connection to the brand.
Everyone thinks that a DSLR is the camera they should buy when they want to take better quality photos. Makes sense right? All the pros use them. But people who buy professional cameras and can’t use them only look like losers. And with compact camera technology catching up to the quality of DSLRs there was no need to look like a loser anymore. We knew the truth, we just needed to show everyone.
Awards:
Adfest Silver Lotus | Online video.
Art Directors Club New York Merit | Viral video.
Webby Awards Honoree | Online campaigns.
Spikes Asia Bronze | Film.
IAB Showcase | Winner
Campaign stats:
Picked up by 128 blogs worldwide.
1.6m views in 4 days.
3.5m YouTube views overall.
268,000 Facebook shares.
Mitsubishi’s ‘Built for the time of your life’ campaign has repositioned a brand that seem daggy and cheap to aspirational and fun, driving up consideration.
An PSA campaign for the Australian Bureau of Statistics that helped change the law on marriage in Australia.
With a dwindling elderly donor base the RFDS needed to appeal to a younger urban audience. Unfortunately this predominantly outback service had become irrelevant to young people living in major coastal cities. This proved a major problem as the RFDS relies on charitable funding for half its income. We needed to secure this new donor base to ensure the survival of this iconic service. So we decided to sell something no Australian had ever had the chance to buy before – the Sky.
Cannes Finalist | PR.
Cannes Finalist | Media - Charities.
Cannes Finalist | Media - Digital.
Spikes Asia Bronze | Digital.
Spikes Asia Finalist | Healthcare.
PR Week Asia Gold | Non profit.
Havas Worldwide social media campaign of the year.
Vodafone’s latest campaign to launch their new brand platform “Gusty is calling”, using several Australian cricketers including Steve Smith and cricket tragic Gus Worland.
A selection of my personal work.
